Our Story

All relationships start with a conversation, and at AiRE, our purpose is to create conversations that build trust.

Real estate agents can realise their potential as agents by maximising the value of their data, primarily through our Ai-powered lead generation and nurturing platform, RiTA.

Here are the awesome nerds responsible for RiTA

Ian Campbell

Founder, CEO & RiTA’s Dad

In creating RiTA, Ian’s mission is to help real estate agents solve the problem of scale by providing them with a tool for smarter work that harnesses the power and the value of data, that is often an underutilised asset in a real estate business. Ian has an unmatched understanding of the data flow in the Australian and New Zealand real estate industry with analyst, growth and engagement positions at the very peak of the industry. Very serious about the work but not serious about himself, Ian is peerless in experience and wisdom for anyone that wants to understand the possibilities that exist in data.

Sarah Bell

Co-Founder & RiTA’s Mum

My job is to help raise RiTA so that she is a thing of value to agents. My role makes me responsible for the reputation of the brands (AiRE and RiTA), to provide story, to create new customers and to engage with industry to ensure we are creating a solution that the industry needs and loves to use.

Sarah has emerged as a highly sought after speaker and panellist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Nicholas Achilles

Technical Lead & RiTA’s Uncle

My job is to teach RiTA how to do things that help agents and to ensure that she is capable of doing her job.

Dan Mitchell

CX and Strategic Growth Manager & RiTA’s Uncle

My job is to drive the direction for RiTA and make sure is she solving agents problems and to create documentation and intelligence around RiTA functions so that we can teach her to do the right things in order of priority and to see where she can improve her performance.

Tim Van Der Horst

Front End Developer & RiTA’s Uncle

My job is to build the screens and components that RiTA users interact with, essentially connecting real estate agent’s daily work to RiTA big brain.

Jon Coates

UI/UX Designer & RiTA’s Uncle

My job is to design a fantastic user experience in RiTA so that she is intuitive and fun, making agents more productive.

Fiona Maraca

Activations Leader & RiTA’s Aunty

Fiona is a customer-focused leader who works closely with diverse individuals and businesses to deliver quality products, service and support that accommodates their needs, offers value for money and allows them to reach their potential. Drawing on her technical expertise she helps clients identify and rectify software issues as well as understanding the best way to optimise software and systems to add value to their business.
With more than 10 years’ experience in business and property management, Fiona bring relevant contextual knowledge and uses a client-focused model to deliver the best possible sales outcomes and effectively grow businesses.

Tristan Lovell

Growth Specialist & RiTA’s Uncle

Tristan joins AiRE with deep roots in the realm of real estate technology solutions.He is entrepreneurial business builder, passionate about working with people on leveraging technology and talent to achieve their personal and business goals.

Please reach out to me if you would like to be introduced to RiTA and how she can help you smash your goals in 2020 and take advantage of the most exciting tech in the Real Estate industry. AI is the future.

0423 111 132

Amy Morrison

Product Trainer PTE & RiTA’s Aunty

My job is to help our customers with RiTA set-up and ongoing support to ensure that she is working well.

Matt Tucker

Software Engineer & RiTA’s Uncle

My job is to help teach RiTA how to do new things.

Stephanie Molenaar

Senior Customer Success Manager & RiTA’s Aunty

An experienced and mature Customer Success professional. Committed to providing value and building authentic and lasting relationships with our RiTA customers throughout the customer lifecycle.

Brianna Harney

AiRESourcing Leader & RiTA's Aunty

I manage the operations side of AiRESourcing, the latest business unit for AiRE. I make sure that our callers are doing everything they need to do and campaigns run successfully. My background is account management & sales in both the fashion and real estate industry. If you ask anyone who knows me well what I am known for, it’s my love for hot chips and spring rolls!

Chris Poli

Software Engineer & RiTA’s Uncle

Chris enjoys activities such as coding, gaming, reading and lifting heavy things. He has a background in CS and is here to help nurture RiTA.

Jacob Flynn

Software Engineer & RiTA's Uncle

Hey I'm Jacob. At AiRE, I'm one of the engineers, helping to write the code behind RiTA.
When I'm not working, I'm playing all kinds of games. Video games, table top games and especially Role-Playing Games. When I'm not playing games, you can find me gardening, barbecuing or watching Formula 1.

Liliane Kao

Content and Digital Marketing Lead & RiTA's Aunty

I am an all-rounder marketer who loves everything digital. As the marketing lead at AiRE, my job is to promote RiTA to the real estate industry.

James McGregor

Growth Specialist & RiTA's Uncle

I join AiRE with an extensive background working in real estate, property technology and media. Most recently, I bring a range of experience working within the real estate sector, including franchise groups (LJ Hooker) and leading industry portals (REA Group). I have also worked extensively with a range of real estate technology companies with whom I forged valuable partnerships as part of these roles. My previous roles include working in startups, both locally and internationally. Having been a co-owner of a business, I understand what it means to achieve growth, how to achieve it with minimal budgets in an agile environment.
I thrive on helping brands grow through new growth opportunities, having worked extensively in marketing, product commercialisation, partnership, sales and project management.

Siobhan Twomey

Growth Specialist & RiTA's Aunty

Siobhan joins AIRE with a strong background within the real estate and SaaS space. Cool, calm and collected by nature, she's always focused on helping her clients achieve every success. Siobhan loves seeing her clients achieve results beyond their expectation and is thrilled to be part of the RITA journey!

If you would like to hear more about RITA feel free to contact Siobhan as she would love to assist!


Brett Williams

Customer Success Manager & RiTA's Uncle

With a background in programming and over 14 years in the Real Estate industry around proptech, Brett has worked with some of the best offices from multiple brands and everything he knows is owed to all the amazing people he has met and learned from along the way. With 'whys', 'how comes', and 'help me understands' aplenty, he is here to help you and your team get the best out of RiTA.

Justin Garlick

Customer Success Representative & RiTA's Uncle

My job is the first line of support for RiTA users. With a strong IT support background and experience in the real estate industry, I am here to help. When not working with RiTA I enjoy AFL and tinkering with digital systems.

William Francis

Software Engineer & RiTA's Uncle

My role is to maintain and improve RiTA. On the weekend you can catch me up a mountain somewhere exploring and climbing.

Phoebe Henshall

Product Manager & RiTA's Aunty

My job is to deeply understand our customers' needs to ensure that they love using RiTA, and know how to get the most out of her. I am also here to make sure that RiTA stays on top of her professional development and keeps getting better!

Liz Lowe

Account Activations & RiTA's Aunty

Liz comes to RiTA with over 20 years experience in the real estate industry having worked alongside some of the best real estate personalities and brands. Bringing lots of enthusiasm to the Customer Success Management team, Liz is here to ensure that our customers' experience with RiTA is a pleasurable and smooth one.

“I want our agencies to love RiTA as much as we do and get the very most and very best from her each and every day.”

Jackson Cullen

Support & RiTA's Uncle

Howdy, I'm Jackson and I'm part of the Support team here at AiRE. I have a passion for technology which led me to getting my Bachelor's in Information Technology. I enjoy finding out how systems work and I'm here to make your life easier when using RiTA.

Blake Garnett

Campaign Activations & RiTA's Uncle

Blake comes from a family background in Real Estate. Joining the industry in 2018, he has worked for one of Australasia's top Real Estate brands focussed on a range of digital tools available to agencies and agents.

Falling in love with RiTA after working with her for 3 years, Blake has joined the AiREForce as a Customer Success Manager dedicated to helping customers get the most out of their experience.

Mahalashmi Natarajan

QA Analyst & RiTA's Aunty

My job is to make sure RiTA is doing the right thing and our customers are happy.

Apart from work, I love to travel with my family and friends! Fast, good, cheap: Pick any two!

Maria Kirkpatrick

Implementation Manager & RiTA's Aunty

Maria enjoys building strong relationships and systems, and she is passionate about the user experience. Her role is to provide effective support and a smooth onboarding experience for customers. Maria’s core goal is to ensure all of RiTA’s talents can be maximised by our customers.

Chael Manahan

Graphic Designer, Digital Marketing Assistant & RiTA's Aunty

I love knowing when my work brings joy to others, and am grateful that I get to help so many people with my creativity. My role within RiTA is digital creation of collateral and managing brand identity.

My greatest passion is the involvement of a project idea from infancy and assisting it to maturity as a meaningful end-product. I’m constantly learning from my environment and those around me here at RiTA HQ.

Tom Bevan

Software Engineer & RiTA's Uncle

My role is to make sure that RiTA is running smoothly and meeting expectations.

On weekends I love to go hiking, drink coffee or sit somewhere picturesque and draw.

Harrison King

Product Owner & RiTA's Uncle

Hey I'm Harrison. My job is to help RiTA have meaningful conversations that provide a positive impact for our customers.

On the weekend you can probably find me exploring beaches, mountains or small towns around Queensland. If not there, best bet is that I'm at home watching tv.

Amy Boyagi

Growth Specialist & RiTA's Aunty

Amy joins AiRE as a Growth Specialist with over 8 years experience in the Real Estate industry.
Amy's mission is to help clients utilise RiTA to not only reach but exceed their business goals. She brings to the table her strong work ethic, dedication, good banter and commitment to ensure her clients get the most out of RiTA.

If you would like to know how RiTA can make your business thrive please contact Amy today!


Want to join the AiREForce?

Current opportunities

Tier 1 Customer Support – Apply here

UI/UX Designer – Apply here

Software Engineer – Apply here

Campaign Activations – Apply here

QA – Apply here

We are growing and always keen to meet nice people.

If you are excited by connecting cool stuff (like RiTA) to people who need cool stuff (like real estate agents), then we should talk – confidentially, of course. You can find out a bit about us by reading over this page, paying particular attention to the awesome nerds who you’ll be working with above.

Our Awards

Industry Innovation

Industry Innovation