RiTA Case Study

LJ Hooker Group were running digital lead generation campaigns across the nation but Head of Performance Marketing Aisling Suen didn’t have the tools to measure the return on ad investment. The leads generated on their website were often missing contact information such as last name, email or property address. This led to low quality leads assigned to franchisors.

Using RiTA as a lead qualification tool

RiTA was brought in to qualify the leads that came from LJ Hooker Group’s website. Through her automated two-way SMS capabilities, RiTA asks qualifying questions and gathers information about people who want an appraisal. The leads are then passed onto franchisors for the agents to call, help list and sell.

The new process with RiTA has improved the customer experience and quality of leads which franchisors appreciate even more.

Ability to track ROI

RiTA helps LJ Hooker Group better understand the performance of their digital ad campaigns by tracking where a lead come from and its journey to listing and sold. This allows the Marketing team to know exactly which campaign works and doesn’t, allocating more budget to the ads that perform better.

Be smarter with your lead generation campaigns and give high quality leads to your network

RiTA assists franchises like LJ Hooker Group to generate higher quality leads and track return on ad investment, providing a better service to franchisors.